Newsflash: Home is the most important place in the world. At least, that’s what IKEA is telling me.
Apparently IKEA just completed a “landmark study” where they surveyed Americans to find out what our homes mean to us. The study is peppered with some interesting facts – like that the #1 bedroom activity for Americans is watching TV (not you-know-what) but has also revealed that 92% of Americans (including us) believe that home is the most important place in the world. You can still add your two cents to the survey here.
And to make some profit off the study, IKEA has adapted it into a coffee table book and documentary both named “America at Home.” The preview of the book online is pretty interesting, actually, and I’ll admit it’s kinda cool that you can customize the cover with a personal photo.
Not sure what’s up with the documentary, but they’ve posted some short clips of real people talking about their weird, I mean, real homes. I was particularly entertained by this clip and what I will generously call a “canine chic” decorating style. We love little Burger, but someone please stop me if this happens to us. (Oh, and for some reason the video plays two times in this YouTube version.)